Project Shine, a call to local volunteerism, is being launched on Cumulus Media stations nationwide. The cross-platform initiative is in partnership with the VolunteerMatch network.
“Project Shine serves as a conduit for human connection. We make it easy for good people to connect with great causes through VolunteerMatch,” said Brian Philips, EVP, Content & Audience. “In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it.”
VolunteerMatch serves over 130,000 participating nonprofits, 150 network partners, and 1.3 million annual website visitors. There are currently 3.2 million volunteers needed by non-profits organizations on VolunteerMatch.
Listeners to the more than 400 affiliated stations in 82 markets nationwide are being encouraged to go to their local stations website to get involved. Project Shine, was produced by Cumulus with support from Benztown and McVay Media.