Sun Broadcast Group is offering an interactive and live Top 40 night show. Party LiveLine! was created by John Garabedian and is hosted by Mason Kelter.
“Broadcasters are worried about the loss of TSL among 18-34 year olds, who spend extraordinary amounts of time with streaming services on their mobile devices,” said Rich O’Brien, Chief Development Officer. “Add to this the negative effects which RIFs and voice tracking have had on the ratings of Top 40 stations, and until now there were no good alternatives.”
“Today there are much better ways to listen to music than a radio. My car has Spotify, Tune-in, Pandora, and SiriusXM buttons on the same screen as the FM radio buttons,” said Garabedian. “As every car catches up, FM music radio will lose more cume and TSL if it lacks compelling content. The key is for FM radio to deliver live excitement to turn listeners into fans.”
