Entercom has launched HOT 105.7 (WXSS-HD2), as a hip hop and R&B station. The change takes The Fan off of FM, rebranding it as 1250AM The Fan (WSSP-AM).
“As part of our commitment to amplifying diverse voices in our content and talent lineup, the new HOT 105.7 will engage fans with today’s hottest music, relevant entertainment and a focus on issues important to African Americans and the multi-cultural community in Milwaukee,” said Andrea Hansen, MM, Entercom Milwaukee.
HOT 105.7 adds to the market’s existing portfolio of 1250AM The Fan (WSSP-AM), 103.7 Kiss FM (WXSS-FM) and 99.1 The Mix (WMYX-FM).
