The RAB Business Unusual initiative has tapped MediaVillage founder Jack Myers for its next live-video series presentation. How to Grow Radio Revenues-Cultural, Economic and Marketing Solutions is set for August 5.
Over the past two decades, marketing budgets have gone flat, only growing 0.5% annually since 2000. With more than 90% of ad industry growth shifting towards advertising on Facebook, Google and Amazon, the rest goes to broadcast network inflation.
Myers will share research insights from the past decade and solutions that cover industry-wide needs, advertising community priorities and radio industry opportunities for broadcasters to shift their station’s advertising efforts towards success.
Registration for this live-video presentation is free for RAB members.
