In his latest blog post, Chuck Knight says don’t kid yourself by claiming the death George Floyd doesn’t fit your brand. “This is a community event and discussion that can’t be ignored. Being part of the fabric of our cities, we must live in step with what the community is talking about.” He then offered up 16 ideas of what you can do to make it fit your brand
– Each member shares and expresses their honest feelings on the events.
– Take calls from listeners allowing them the opportunity to express their feelings on air. Ask for different viewpoints.
– Play lots of audio of events on the air, the more local, the better. Get reaction to them.
– Get your Mayor on the phone for an interview.
– Interview the Governor.
– Interview your Senators.
– Get your local TV and newspaper reporters covering the story on the phone.
– Interview the head of the local NAACP.
– Interview the Police Chief.
– Interview any local movement leaders that have been organizing events.
– Interview a host from your Talk station clustermate.
– Start a GoFundMe page to pay for expenses of those locally impacted by these events.
– Interview a professor at your local or state university on police/minority relations.
– Interview a local psychologist to help us process our feelings on all of this.
– Rest your normal benchmarks. War of the Roses, Second Date Update don’t feel right.
– Can’t fake it. Be prepared with facts, figures and HISTORY.
Knight goes on to say that being part of the fabric of our cities, we must live in step with what the community is talking about. “The good and the bad. Let’s make sure we aren’t cheating our listeners in giving them less of what they need and expect from us and our special community relationship with them. That’s our brand.”
Check out his entire blog post HERE.
Reach out to Chuck by e-mail at [email protected]
