Sukle Advertising & Design and the Colorado Broadcasters Association have teamed up to launch ReBoot Colorado, an initiative to support small businesses recovering from the economic crisis brought on by COVID-19.
“This has been a tough time for everyone, especially those of us with small businesses,” said Mike Sukle founder and creative director at Sukle Advertising & Design. “We have an intimate view of the impact COVID-19 has had on businesses like ours. But we have seen the data and we know that if small businesses – from brew pubs to bakeries to barbers – can make a come- back, that will be the key for the entire economic rebound across the state. Small businesses need to succeed, and we want to help them do so.”
The ReBoot Colorado campaign is an integrated statewide effort to drive customers to local businesses and independent restaurants. Chief among the components is a series of television commercials Sukle produced on a shoestring featuring honest-to-goodness Colorado business owners. These real people, and their real performances, inspired the spots to take a humorous twist. The tagline at the end reads, “Making commercials during a pandemic is hard. Supporting small business is easy.”
The Colorado Broadcasters Association will distribute the spots to over 315 Colorado radio stations and over 40 television stations.
“Small business truly serves as the foundation of our economy, while driving innovation and competitiveness. My parents were small business owners and I was too,” added Justin Sasso, President and CEO of the Colorado Broadcasters Association. “It’s important to note 67-cents of every dollar spent with a small business stays in that community. Buying local means you are also supporting the people these businesses employ. The shutdown of commerce here in Colorado was unprecedented and it became immediately clear that something needed to be done to remind Coloradans that businesses need their support now, more than ever.”
A ReBoot Colorado website has been launched as well providing a wealth of assets that small business owners can use to tap into the movement including signage and logos for social media posts.
