iHeart Milwaukee Country station WMIL-FM (FM106.1) collected 800 hats during its first annual Hatsgiving Drive to benefit children from pediatric cancer centers.
Hatsgiving Drive featured on-air personalities Ridder, Scott, Shannen, Quinn, Billy Greenwood, J.R., and Hannah who encouraged listeners to donate handmade and purchased hats at the station or at various station appearances throughout November.
Since its inception in 2013, Hatsgiving.org has collected over 16,000 hats for 47 pediatric cancer treatment centers across the country.
“When we started Hatsgiving Drive we were hoping to collect 100 hats for our first year,” said Quinn, Assistant Program Director and on-air personality for FM106.1. “We are overwhelmed by the generosity of local businesses and our listeners for helping us surpass our goal by eight times.”
