Univision radio stations in 15 markets raised $4.7 million dollars during this year’s Promesa y Esperanza® (Promise and Hope) radio event December 5 and 6. The money was collected for the St. Jude Children’s Research Hospital.
The two-day radio campaign encouraged thousands of Univision radio listeners across the country to become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20 or more. Through their pledge, monthly donors receive a t-shirt that reads “Esta Camiseta Salva Vidas,” the Spanish-language version of the widely popular “This Shirt Saves Lives” campaign, which gives them the opportunity to join an online movement supported by donors across the country, celebrities, and influencers through posts on their social media networks.
Univision Radio President Jesus Lara said, “As one of the country’s leading media organizations, we consider it a privilege and honor to host the annual Promesa y Esperanza radio event in support of St. Jude Children’s Research Hospital. Our staff—from radio and television, to digital and social—is proud to champion the #EstaCamisetaSalvaVidas movement and to help support the beautiful work that happens at St. Jude each and every day. Univision’s audience shows its love and support of the hospital’s work by donating and proudly wearing the #EstaCamisetaSalvaVidas t-shirt. Together, we are committed to ending childhood cancer in the United States and worldwide.”
