Beasley Media Group has moved AJ Lurie to the newly created position of Director of Local Market Integrated Partnerships at Beasley XP, the company’s recently created esports division. Lurie began his career with Beasley in 2007 in Fort Myers. He was most recently VP and Market Manager of BMG’s Wilmington, Delaware, cluster.
“Our goal is to grow Beasley’s revenue within the esports space,” said Beasley XP Executive Director of Sales and Marketing Leslie Fitzsimmons, to whom Lurie will report. “AJ brings the perfect local market sensitivity, leadership, and focus for the next generation of consumers. We have the potential to create some industry-defining local market activations that will seed BMG’s leadership position in this increasingly popular space.”