With total revenue of $66.1 million in the third quarter, Beasley Media’s same-station revenue was down $43,000. CEO Caroline Beasley said digital was up 37% in Q3 and now makes up 7.4% of the company’s overall revenue.
Beasley’s top performing markets in Q3 were Boston, Detroit, Charlotte, Philadelphia, Fayetteville, and Wilmington. Beasley says the company now has 28% of the radio revenue share in Philadelphia and the addition of WXTU has been a big part of that.
Beasley’s top-performing categories were Consumer Services, Retail, Entertainment, and Automotive. Those four categories made up 69% of Beasley’s revenue in the third quarter.