Triton Digital and Nationaal Luister Onderzoek, the JIC for Audio Audience Measurement in the Netherlands, have partnered to launch Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. The reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in the Netherlands for the first time, as measured by Podcast Metrics.
“NLO shares our commitment to furthering the digital audio and podcast landscape through the provision of reliable, trustworthy data,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “With podcast consumption on the rise in the Netherlands, our Podcast Reports will help Networks better understand the size of their listening audience, and will help media planners make informed decisions as it relates to incorporating podcast advertising into their strategies.”
The first Netherlands Podcast Report will debut in 2020.