Entravision has partnered with The James Irvine Foundation to promote census participation in the Monterey, CA, market. The program is to educate Monterey-Salinas Latinos on the 2020 Census, as well as enhance collaboration between community stakeholders and media, and will be promoted across Entravision’s Monterey-Salinas radio stations, television broadcasts, and social media channels on Noticiasya.com and Facebook.
With the help of the Foundation, Entravision will produce 30-second public service announcements to educate Latinos on the vital role of the census, why it matters, and de-mystify any misconceptions about the process. There will be different vignettes produced monthly throughout the campaign.
“We are excited to partner with The James Irvine Foundation in this effort to promote awareness on the significance of the 2020 Census in Monterey, Santa Cruz, and San Benito counties. Entravision will incorporate its television, radio, influencers, and digital properties to develop a comprehensive media campaign that educates, entertains, and motivates Latinos to participate and be counted,” said Eddie Melendez, Entravision Local Media President.