Westwood One has announced the launch of two Variety Hits formats. Variety Hits-Pop and Variety Hits-Rock will join 20 other radio formats which the company provides to 1,500 affiliated radio stations. Westwood One’s Variety Hits formats will debut in mid-October.
Variety Hits focuses on familiar hits from five decades of music. Variety Hits-Pop features artists like Journey, Madonna, Michael Jackson, and Maroon 5, while Variety Hits-Rock skews toward artists like Aerosmith, Queen, Nirvana, and Fleetwood Mac. Both versions will have large libraries spanning the 70s, 80s, 90s, and 2000s.
“The Variety Hits format checks a lot of boxes for many markets, and the time is right for us to build a satellite-delivered version that enhances our successful custom music-scheduled format,” said Kirk Stirland, President of Programming at Westwood One. “We designed this to accommodate our customers who wanted an unbranded, flexible structure, with up to 13 opportunities an hour to make it their own.”
Complete information on Variety Hits and all Westwood One formats is available at www.westwoodone.com.
