Podcasting Gets Honorable Mention In MAGNA Report


With the research firm tossing figures around in the billions it’s nice to see podcasting get a mention in the report. MAGNA says that “podcasting is still an emerging format but already a quarter of all Americans are listening to podcasts weekly and major consumer brands are starting advertising into podcasts in addition to DTC and direct response, which will help increase ad sales by +27% in 2020 to $850 million.”


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