After a brief hiatus West Virginia Radio Corporation has signed back on with Nielsen for measurement services in the Charleston, West Virginia market. West Virginia Radio owns stations in Morgantown, Charleston, Clarksburg, Fairmont, Elkins and Martinsburg.
West Virginia Radio CEO Dale Miller said, “In a time when audience metrics are so important, Nielsen remains the only ratings currency that consistently reflects the value of our radio stations. Having reliable research is more important now than at any other time, and we feel that Nielsen Audio is a partner in our business, allowing us to generate true ROI. We tried plan B for a time, but you can budget cut yourself out of the business.”
