It’s becoming the new thing. Christmas in July is growing in popularity, with Toledo’s 101.5 The River the latest station to join the trend. On Thursday (July 25), the station is broadcasting continuous holiday music from 7 a.m. to 7 p.m. Featured artists will include Mariah Carey, Andy Williams, Brenda Lee, Johnny Mathis, Burl Ives, and Bing Crosby.
Listener prizes, free snow-cones, and an ultimate sleigh ride will also be highlights of the day. Listeners can visit The River’s website for the official sleigh ride route and to watch Woodell and Santa in action.
“101.5 The River has been recognized as Toledo’s official Christmas music radio station every holiday season for decades,” said Scott Miller, Program Director for 101.5 The River. “From presents on the patio, stockings hung by the pool, BBQed sugarplums, and Santa arriving in a top-down convertible – today is a fun summertime diversion that our listeners will enjoy. Holidays symbolize a time of the year when goodwill and cheer fill everyone’s heart, and we’re excited to give our listeners a taste of the season in July.”