The Infinite Dial study from Edison Research will be debuting in South Africa later this year, commissioned by South Africa’s National Association of Broadcasters Commercial Radio Committee and sponsored by Triton Digital.
The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. The series has been recently expanded into both Australia and Canada.
“As the voice of the commercial broadcast industry in South Africa, we are looking forward to gaining valuable insight from this study into the habits of listeners and consumers. We are thrilled to be partnering with Edison on this project, which we feel will benefit the whole media sector” noted Nadia Bulbulia, NAB Executive Director.
“It’s an exciting endeavor to add South Africa to the roster of The Infinite Dial countries. The impressive broadcast landscape in South Africa, as well as growing online audio engagement, should provide a wealth of new knowledge for the associated industries,” said Larry Rosin, President of Edison Research.