It’s called the Kia Soul Station Powered by SiriusXM. This immersive activation will be a part of three popular EDM Music Festivals this Summer: the Sunset Music Festival in Tampa, FL, May 25-26; the Spring Awakening Music Festival in Chicago, June 7-9; and the Electric Zoo Music Festival in New York City, August 30 – September 1.
“The Kia Soul has a long history of supporting and promoting cutting-edge music, and we are thrilled to provide EDM music festival attendees with not only this one-of-a-kind music festival experience, but to also introduce them to an all-new species of the Kia Soul, the third-generation of our most iconic vehicle,” said Saad Chehab, VP, Marketing Communications, Kia Motors America.
As guests enter each festival, they will be greeted by a 16-foot-wide misting arch, so they can cool off before they heat up the dance floor. The Soul Station will also feature a “Human Car Wash” consisting of foam cannons, spinning brushes and drying fans, as well as the “Shine Room,” a space where festival-goers can sample a variety of makeover products to glam up their style before heading back to the dance floor.