The devastating flooding in Nebraska and southwest Iowa fired the Nebraska Broadcasters Association into action with the statewide #NebraskaStrong Drive for Flood Relief, led by NBA member radio and TV stations on Friday, March 22.
The result was $441,919 in donations to the American Red Cross to aid flood victims. Major contributions included $25,000 each from Ameritas and Black Hills Energy, $20,000 from the Nebraska Broadcasters Association, $10,000 each from KETV and Gray Television, and $5,000 each from KMTV/The Scripps Howard Foundation and Citadel Communications, LLC/KLKN.
NBA President/Executive Director Jim Timm said, “This couldn’t have happened without the voluntary efforts of countless people from amongst our station membership.”
Nebraska Governor Ricketts, who fielded donor phone calls during the event along with First Lady Susanne Shore and Senators Deb Fischer and Ben Sasse, said, “Thank you to the numerous individuals and businesses across the state who stepped up to support flood relief for their fellow Nebraskans on #NebraskaStrong Day. Susanne and I also want to thank the Nebraska Broadcasters who have led this effort and done an incredible job of helping keep people safe throughout the flooding. The road to recovery will be long, but together we will pull through this and rebuild bigger and better than before.”
