The Corporation for Public Broadcasting has named Beth Jacobs Vice President, Digital Strategies. Jacobs will work with CPB’s Chief Content and Innovation Officer Maja Mrkoci. Previously, Jacobs was VP of Product Management and Strategy at 3Pillar Global and the executive lead managing 3Pillar Labs. Other senior roles leading digital growth businesses include three years as the General Manager – Mobile at The Washington Post; six years at AOL as VP – Mobile Business Development; and digital development and marketing roles at The Weather Channel, Cox Interactive Media, and AT&T.
“Beth has an impressive track record of successfully transforming traditional businesses to digital-first, growth businesses by building new strategies and products as well as operational teams and practices,” said CPB Chief Operating Officer Michael Levy. “She is a great addition to CPB’s work with national organizations, local stations, and independent content producers to develop and scale digital strategies to advance public media’s vital mission.”