Bailey Launches New Product For Radio


Sun Broadcast Group President and Founder Jason Bailey’s digital company Reatro Ventures has released a new affiliate relations product. Affiliate Research Client has been something Bailey has been working on inside SBG since 2017. Following the purchase of Sun by GMP last year, Bailey moved the project to his personal company in order to offer it to producers, reps and networks outside of SBG.

Built originally for Sun’s affiliate team, ARC is a cloud-based solution offering information on every radio station in the country with a click of a button. Bailey says what used to take his team hours and five different pieces of software to find, research and affiliate a radio station, now takes just minutes on one piece of software. “ARC is station information, coverage map and tower overlays, station personnel, syndicated lineups, revenue and barter calculators, performance data and a radio-focused CRM all in one. It’s 25 years overdue but it’s finally here.”

Bailey added, “I’m so excited to introduce ARC to the market. When I saw how helpful it was at SBG and how many hours it saved our reps every day I just knew it needed to be in everyone’s hands. It’s the first major leap in affiliate relations in a long time and I’m beyond proud of the Reatro Team for their hard work to prepare it for its debut!”

For more information contact Bailey at [email protected] or visit


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