The ratings firm and Cox Media Group have signed a multi-year renewal agreement for both radio and TV measurement. The agreement covers all CMG radio and television stations as well as CoxReps and Videa.
“We are pleased to continue our relationship with Nielsen as an integral part of our business,” said Kim Guthrie, President, Cox Media Group. “By partnering together, we combine our unique business knowledge with Nielsen’s suite of data, products, and insights, to build solutions that maximize advertising results for our customers.”
“Cox Media Group is a pre-eminent integrated media company that has a strong record of driving business results for advertisers of all types and sizes,” said Megan Clarken, President, Watch, Nielsen. “We are excited to renew our partnership and look forward to working with Cox to help them maximize results for their advertisers by leveraging Nielsen’s suite of gold-standard measurement services.”
