In 2018, ESPN says it compiled 411 million IAB-certified downloads, as measured by Blubrry, an increase of 43% over the previous year.
The most downloaded show was The Dan Le Batard Show with Stugotz, with more than 91 million IAB-certified downloads. On the heels of this success, the Le Batard and Friends Podcast Network will be launching in early 2019 with new shows.
First Take, the leading television show podcast, was next with more than 31 million IAB-certified downloads. Among original podcasts, 538: Politics enjoyed another strong year with more than 26 million, followed by Fantasy Focus Football with more than 21 million.
The Stephen A. Smith Show podcast was the year’s biggest mover, increasing downloads 250% while 30 for 30, First Take and ESPN FC all more than doubled downloads.