Sun Broadcast Group has unveiled its live experience division, SBG Events. The new venture hits the road in 2019 with the announcement of several tours and events.
“Our partners and advertisers are always looking to enhance their presence on the radio through unique and exclusive opportunities,” said Jason Bailey, SBG President and founder. “We worked diligently with our shows, hosts, and artists to provide the ultimate way to create a memorable experience for fans, listeners, and customers.”
SBG Events will work in tandem with their partners, existing tour and sponsorship teams to offer SBG advertisers on-air, onstage, and local activation for the following experiences throughout 2019:
• The Jim Brickman Tour featuring Brickman’s Holiday concert series across 35 cities.
• The Michael Baisden Live Tour starring influential radio personality and New York Times Best-Selling author Michael Baisden.
• The Girls World Expo Tour in over 30 cities in the U.S., showcasing jam-packed activities for girls 11-18 during one-day events, workshops, and displays.