Skyview Scores Redskins Deal


Skyview Networks has signed a multi-year partnership with the NFL’s Washington Redskins for AdView Inventory Management software and Live Read Capture system. AdView’s custom design makes scheduling play-by-play inventory efficient, providing the Redskins a user-friendly solution as they bring their radio rights in-house for the first time.

Washington Redskins Radio Broadcasts are heard in Washington, DC, on The Team 980 and on WMAL AM/FM; and on a regional radio network throughout the Mid Atlantic. To learn more about the Washington Redskins, visit

Skyview Networks’ AdView technology manages the entire process of an advertiser contract, creating a fully automated broadcast for accuracy and immediate affidavit generation. Subsequently, the Redskins will capture and catalogue their on-air advertiser mentions using Skyview Networks’ Live Read Capture. With this system, they have full access to a searchable database of live advertiser mentions. These recorded mentions then may be downloaded, giving the franchise the ability to bill live reads with the affidavit.


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