P1 Learning, vCreative Working To Bring In The Kids

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The two companies are teaming up to draw juniors and seniors from universities nationwide into broadcast sales through the P1 Futures Program. vCreative’s underwriting allows P1 Learning to continue its two-week pop-up curriculum at colleges which is designed to educate college students on a career in broadcast sales.

“It is my honor to be partnering with P1 Learning to underwrite student scholarships as it is our small way of investing in the future of radio,” said Jinny Laderer, President of vCreative.

State Broadcasters Associations have allowed more than 100 collegiate students to go through the P1 Futures Program thus far. Additional funding from underwriters will help continue the success the program has cultivated.

“This program is rapidly gaining momentum,” said Bryan Marriott, VP of Marketing and Sales for P1 Learning. “And with broadcast-based companies like vCreative relying heavily on a healthy broadcast industry, we anticipate and welcome more underwriters in the future.”

As an underwriter, vCreative will receive recognition within P1 Futures Program written and online promotional materials, as well as live events.

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