Radio has answered the call yet again! The 11th Annual DVE Rocks for Children’s Radiothon raised a record-breaking $852,539 in support of UPMC Children’s Hospital of Pittsburgh. The two-day radiothon was broadcast live from the hospital on Sept. 20 and 21. The 102.5 WDVE on-air personalities all broadcasted stories from patients, families, and staff live from UPMC Children’s during the two-day event.
“We are extremely grateful for the tremendous support from WDVE and its listeners who have generously donated, year after year, to UPMC Children’s Hospital,” said Rachel Petrucelli, interim president, Children’s Hospital of Pittsburgh Foundation. “Through the support we receive through this event, nearly $6 million has been donated to the hospital over the past 11 years. This showcases how Children’s will always be supported by the Pittsburgh community.”
“The DVE Rocks for Children’s Radiothon continues to exceed our expectations,” said Tim McAleer, Market President for iHeartMedia Pittsburgh-West Virginia. “WDVE has terrific listeners in the Pittsburgh community who rally for the kids, and I am in awe of the DVE talent with their dedication and effort they put forth, which is reflected by this year’s record-setting donations.”
The radiothon also featured a “Pens Hour” that brought in over 370 new Rock Stars, monthly donors who pledge to give $10 or more.
Last year’s radiothon raised $814,000.