AUTOFLYTE EDGE is an automotive insights tool that features daily sales and market share data throughout each region to help dealerships market. The EDGE platform houses insights for dealers across the U.S. and pinpoints the exact geographies where dealerships and their competitors are gaining and losing market share for specific nameplates down to a zip code, allowing dealers to identify where the most opportunity exists for their business right now. iHeart announced on Tuesday that it is making AUTOFLYTE EDGE available through iHeartMedia.
“We are committed to technology-driven innovation and having the ability to offer even more targeting solutions for our advertisers that leverage the unparalleled local reach of radio,” said John Karpinski, Executive Vice President of Automotive Business Development & Partnerships for iHeartMedia. “AUTOFLYTE has partnered with the industry authority for automotive sales statistics to create the most powerful and credible insights tool available and we have partnered with AUTOFLYTE to bring this revolutionary technology to the market. With the new AUTOFLYTE EDGE platform, we will provide our auto partners the ability to break free from previous automotive marketing confinements and use timely information to precisely target new buyers.”