Sales Vet Brody Calling Time After 45 Years


After 45 years in the Boston radio industry, advertising sales veteran Richard Brody has announced that he will retire from Beasley Media/WROR, October 26. In his career, Brody worked for WBLM (Maine), WCAS Cambridge — where he hosted a jazz program, and sales at WCOZ, WBCN, WVBF, Kiss 108, Mix 98.5 (now Mix 104.1), WZLX and 98.5 The Sports Hub, and most recently at WROR-FM (Beasley Media).

According to Jesse Carbone, General Sales Manager at Beasley Media/105.7FM WROR, “When Richard Brody walked into my office a couple of weeks ago and said he was ready to retire at first I didn’t believe him. I didn’t think Rich would ever stop working, but after a few minutes I realized it was in fact true. The guy who had spent more than four decades becoming a legend in the radio industry was finally ready to travel, visit family and friends, and hopefully sleep past 3 a.m.” Carbone added, “Throughout his career, Rich not only sold the stations for which he worked but he also championed the medium with unmatched passion. The radio industry will not be the same without him.”

“Congratulations to one of the brightest in the radio industry,” said Mark Keaney, Director of Sales/Northeast for Sprinklr and Owner of OTL Local Marketing. “Rich was my first mentor who preached ‘client first’ and taught me the importance of hard work, patient persistence, and service that sells.”


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