Steve Bearance is Alpha’s new Louisville Market Manager where he’ll be in charge of the company’s five stations. Bearance joins Alpha from Cumulus in Buffalo, where he also held the position of Market Manager. Before Buffalo, Bearance worked for Cumulus in Lexington.
Alpha Media, Executive Vice President, Eastern Region, Bill McElveen commented on the announcement, “We are delighted to welcome Steve to the Alpha family. He’s a bright, committed local broadcaster and we know he’s going to bring new energy and creativity to our great Louisville stations.”
Bearance said, “I couldn’t be more excited for the opportunity to join the leadership team at Alpha Media and look forward to getting my family back to the great state of Kentucky. I want to specifically thank Bob Proffitt and Bill McElveen for giving me this opportunity to continue my personal and professional growth.”
