18-year veteran Aaron Criswell is the new Market Manager for Cumulus’ radio stations in Shreveport/Bossier City, LA. Cumulus has five stations in that market. Criswell joins Cumulus from Adams Radio Group, where he was Vice President/General Manager for its Las Cruces, NM, stations.
Prior to Adams, Criswell was Senior Media Consultant and Senior Marketing Manager for CBS Radio in Sacramento, CA, and General Manager/Market Manager for Mapleton Communications in San Luis Obispo, CA. Criswell was also formerly Senior Marketing Manager for Cumulus Media-San Francisco, CA. He began his career as Senior Broadcast Media Buyer for Young & Rubicam/Media Edge in San Francisco, CA. Criswell holds a B.A. degree in Communications from San Diego State University.
Mark Sullivan, Regional Vice President, Cumulus Media, said, “We’re really enthused about Aaron joining our team. I’m looking forward to working directly with him and extending his long track record of success.” Criswell added, “I am excited for the opportunity to lead the Shreveport-Bossier City cluster for Cumulus. Based on past experiences and industry knowledge, I look forward to implementing a strategic plan to maximize ratings and revenue results. The opportunity to work alongside Mark Sullivan, Bob Walker and Mary Berner is just icing on the King Cake.”
The Cumulus Shreveport/Bossier City cluster includes: KRMD-AM/The Ticket Sports Radio; Urban Contemporary-formatted 99.7 KMJJ-FM; Hot AC station Q97.3/KQHN-FM; Urban AC station Magic 102.9/KVMA-FM; and KRMD Country 101.1 FM.
