One of the worst kept secrets in radio was the fact that Entercom was gearing up to flip a station in San Diego that would focus on sports and carry the San Diego Padres. That flip took place on Friday as the company dumped The “Energy” format for “97.3 The Machine, Talk that Rocks, in San Diego.”
Entercom says the new station will include “a unique mix of compelling personalities, comedy, sports and curated classic rock music.” In addition to San Diego Padres baseball, Dan Sileo will host weekdays (10:00 a.m. to 2:00 p.m), The station will also air the syndicated program from Seattle’s KISW, “The Men’s Room,” from 2:00 p.m. to 6:00 p.m.
“97.3 The Machine will offer San Diego listeners a one of a kind station that combines all of the elements they have been craving: captivating talent, comedy, rock and sports,” said Bob Bolinger, Senior Vice President and Market Manager, Entercom San Diego. “We’re excited to fill this void in San Diego and will continue to add even more compelling content to the station’s lineup to serve both listeners and local partners.”
