Thanks to XAPPMedia’s voice technology, 300 Cumulus radio stations are rolling out Amazon Alexa skills. The company has started a consumer marketing campaign to educate listeners on how to find and enable the technology. Markets launching the Alexa skills include New York City, Los Angeles, Washington DC, Chicago, Atlanta, San Francisco, and Dallas.
“Voice-interactive technology is bringing radio listening back into the home and office, and will enable interactivity with our stations in the connected car,” said Mike McVay, EVP, Programming and Content, Cumulus Media. “Our strategy to create a custom skill for individual radio stations and programs, while educating consumers, is critical as smart speakers have created an entirely new, and rapidly growing platform to consume audio content.”