News Radio 1200 WOAI, “San Antonio’s News, Traffic and Weather Station,” in partnership with North Star Mall, raised the windfall with its annual radiothon and silent auction on Friday, December 1 and Saturday, December 2. Proceeds will benefit the Elf Louise Christmas Project, a local non-profit organization that purchases and delivers toys during the holiday season for Bexar County’s less fortunate children. The project is in its 49th year and will provide gifts for more than 30,000 children this year.
“I can’t begin to thank News Radio 1200 WOAI and their listeners enough,” said Louise Locker, the woman who founded the Elf Louise Christmas Project 49 years ago. “The spirit was amazing and kept everyone going. So many children will have a happier Christmas this year, thanks to this radiothon.”
A minimum of 98 cents from every dollar donated goes directly to buying toys. It now takes nearly 5,000 volunteers to process applications, wrap presents, route Santa team and deliver gifts to more than 30,000 children each year. For more information on how to donate or volunteer, listeners can go to www.elflouise.org.