And Another, This One in Dallas

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First a flip to Alternative in New York City, now in Dallas with, “ALT 103.7, DFW’s New Alternative.” Listeners will first hear 10,000 songs in a row, back-to-back, 100% commercial-free. The previous format was Top 40 under CBS’s AMP moniker.

“We are thrilled to bring alternative back to Dallas-Ft. Worth,” said Pat Paxton, Entercom’s President of Programming. “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history.”

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