Contest Winner Refuses Prize. Here’s Why?

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Our thanks to Centennial Broadcasting in Fredericksburg, Virginia, for sharing this story. After a month-long contest B101.5 listener April Burch won a new Nissan Rogue 3-year lease from the station and local Nissan dealer. Burch and her family decided to opt-out of taking the Nissan Rogue and donated the cash value of the vehicle to the Autism/Developmental Delay program at Conway Elementary.

Burch said, “Our amazing PTA (at Conway Elementary) can only stretch the dollar so far. Unfortunately, programs like this have lost their funding this year. The teachers have been scrambling to have fundraisers specifically for the Autism program because as of now the teachers have been digging into their OWN pockets to pay for this program and others like it. Parents have been making small monetary donations as well, but there’s still a lack in funds at times. After bouncing some ideas off my family, I asked Tim Pohanka, owner of Pohanka Nissan, if it was possible to trade this amazing, brand new Nissan Rogue lease in for a small donation to my son’s autism program instead. Tim did not even bat an eye and said, ‘Whatever we can do to make you happy!’ I could not believe it!”

B101.5’s Dee In The Morning Show personality, Dee Daniels, interviewed April about her family’s decision on this morning’s show. That interview can be heard HERE

(In the picture, L-R: Chuck Archer, B101.5 Operations Manager; Dee Daniels, B101.5 Morning Show Host; Kristin Nash, B101.5 Midday Host; April Burch, Contest Winner; Tim Pohanka, Owner Pohanka Nissan; Trapper Young, B101.5 Afternoon Host; Ted Schubel, B101.5 News Director)

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