The multi-year deal will see AudioHQ become the exclusive re-seller – in the United States – of the streaming service’s audio advertising inventory. TuneIn serves more than 75 million active monthly users.
“Over the last several years, TuneIn has built an incredibly diverse and totally differentiated platform via partnerships with the best content brands in the audio world,” said Matt Cutair, CEO at AudioHQ. “We have always been focused on partnering with publishers that offer truly unique and scaled advertising opportunities for our brand partners, and this new partnership with TuneIn represents another substantial increase in our marketplace footprint.”
“TuneIn’s audience is growing and our inventory continues to scale. We’ve been hyper-focused on content and creative solutions for our brand partners, including live-streaming music festivals, custom podcast series, and an emphasis on exclusive. Plus, we’re now producing a variety of content with our league partners, as well as human-hosted curated radio which are focal points for our selling efforts,” said Billy Hartman, VP and head of global revenue and partnerships at TuneIn. “An exclusive partnership with AudioHQ opens up a world of opportunity with a trusted partner in the audio space, with our auditory inventory growing, TuneIn benefits from inclusion in AudioHQ’s world-class network and their audio expertise. Meanwhile, our direct team can stay focused on content and multi-channel digital partnerships.”