Sun Broadcast Group and Shazam have entered into a multi-year contract extension to continue their Shazam for Radio platform. The service allows programing and advertising content on radio stations across America to be recognized by the Shazam app, launching interactive experiences in real time on listeners’ mobile devices.
“We are excited to extend our partnership with Sun Broadcast Group,” said Greg Glenday, Shazam’s Chief Revenue Officer. “We are always looking for ways to deliver a great music-discovery experience and Sun Broadcast Group helps us achieve that. Shazam for Radio is a robust platform for listeners — and for labels and advertisers, it yields unparalleled data insights.”
“When we launched Shazam for Radio in 2015, I knew we had a game-changer on our hands,” said Jason Bailey, CEO of Sun Broadcast Group. “With over a half million Shazams, countless forward-thinking advertisers, and MOUNDS of incredible data that we’ve gained on over-the-air radio listeners….there’s simply nothing better for the future of our industry than Shazam for Radio. Is your station Shazamable? If not, what are you waiting for?”
