Radio is just as pervasive among black and Hispanic consumers as the rest of the population, it was noted in the new report “State of the Media – Audio Today: Ethnic Audiences.” Nearly 75 million weekly radio listeners are black and Hispanic, a third of the total national audience, and these folks spend more time with radio each week than any other ethnic group.
The larger trends in the audio landscape – particularly around the use of mobile technology to stream all types of audio – are also evident with black and Hispanic listeners.
Go HERE to download the full report.
