How Did Radio Perform in Q2


Overall, the ad market was up 3.8% in the quarter, mostly due to digital growing 11%, according to Standard Media Index. The social-media category saw spending increase a whopping 55%. Premium video was also strong, up 30%. In that category, Hulu climbed 11%. Magazine and newspapers continues to decline, with magazines down 16% and newspapers off 20%. SMI says radio also took a hit in the quarter, down 4%, and out-of-home lost 1%. This week we start to get a closer look at how radio performed in Q2 as companies begin to report earnings, including Entercom on Friday.


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