The new product is being called a “sales enablement platform and audience extension solution” by Marketron. The goal is to help companies sell digital and traditional media more efficiently.
The cloud-based product uses reach and frequency metrics to help media reps understand how to combine traditional ad inventory with digital to deliver campaigns for clients.
Marketron Digital Senior VP Martin Kristiseter explains: “With Pitch, we are able to streamline the media proposal and digital fulfillment processes to help traditional sales reps succeed with integrated campaigns. By automating these processes and adding metrics that traditional sellers are familiar with, we’re seeing rapid growth for integrated campaigns that increase both our partners’ digital share while growing the traditional advertising spend.”
