The increase was driven by national, which was up 19%, while local was down 4%. Breaking down national, spot revenue was up 14% while national network business was up 26%. Here are the details on the Entravision quarter…
The strongest advertisers on Entravision’s national network were O’Reilly Auto Parts, Auto Zone, Home Depot, Macy’s, and Sprint PCS. New advertisers included Uber, AARP, Quicken Loans, and Wolverine Apparel. Total radio political in the quarter was $1.3 million, and for the full year was $2.1 million. Top categories were Health Care (up 23%), Services (up 9%), Retail (up 16%), Media (up 16%), Finance (up 60%), and Auto (up 3%).
