Marketron Adds Foot Traffic Tool For Advertisers

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Today Marketron announced it has entered into a partnership with location intelligence company Cuebiq to use its real-time foot traffic attribution offering VisitQ Real Time. With a user base of over 55 million, Cuebiq analyzes the impact of advertising campaigns on in-store visits and traffic patterns, providing advertisers a data-backed view of how they are driving consumers to stores and other points of interest.

“With over 90% of retail transaction occurring offline in the physical world, advertisers are no longer accepting vanity metrics or digital proxies for offline visits” says Martin Kristiseter, Senior VP, Mobile Solutions at Marketron. “The ability to truly understand the impact of the campaigns, from exposure to store visit, changes the way that marketers measure and optimize campaigns, delivering better performance and larger budgets.

The VisitQ Real Time foot traffic attribution solution is now available through Marketron’s location-based advertising platform. Contact [email protected] for additional information.

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