Triton Signs Australian Company For Programmatic Exchange


On Tuesday, Triton Digital announced that entertainment company NOVA in Australia has joined its a2x programmatic audio advertising exchange. The partnership enables advertisers to buy digital audio inventory across the Nova Network, including Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 93.7 Perth, and Nova 919 Adelaide. a2x is an audio advertising exchange that enables programmatic buying of targeted online and mobile audio inventory for advertisers.


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