CBS Radio has announced the appointment of Fred Bennett to the newly created position of Vice President and General Manager, Traffic Operations and Partnerships, effective Monday, November 21. Bennett is charged with building an in-house traffic content and sales operation to serve CBS Radio’s 117 radio stations operating in 26 U.S. markets and corresponding websites. He will report to Scott Herman, Chief Operating Officer, CBS RADIO, and be based in the organization’s New York headquarters. Most recently, Bennett served as the president and chief revenue officer of WKXW-FM (New Jersey 101.5).
“Fred’s 20-plus-year background in the traffic business coupled with his experience in radio station sales and management make him uniquely qualified to lead our traffic content and sales operations,” said Herman.
Bennett added, “I’m thrilled to join CBS RADIO and to have the opportunity to build traffic content and sales operations that focus on our audience needs and our advertising partner goals.”
