Pandora Rolls Out The Next Generation Of AMP

0

The streaming company says the latest version of its suite of marketing tools called Artist Marketing Platform (AMP), includes Artist Audio Messages, Featured Tracks, and AMPcast. The redesigned platform is aimed at helping artists grow their audience, track progress, and connect with fans on Pandora.

In addition to providing data about how an artist’s music is performing on Pandora, AMP now features a feed of an artist’s campaign activity, as well as performance metrics and suggestions for new campaigns. AMPcast, in limited release since it launched earlier this year, is now open to all artists. Its new features give artists the ability to geotarget Artist Audio Messages, share the messages on social media, or save draft messages to edit at a later time — all from the Pandora mobile app.

Read more HERE.

LEAVE A REPLY

Please enter your comment!
Please enter your name here