AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.
AdWeek says the younger generation is switching from blogs to audio to get their brand out because “podcasts pair well with shorter attention spans, allowing listeners to do other things while consuming content. Listening to a podcast doesn’t require the same amount of effort needed to read a long-form blog post.”
AdWeek writer Molly Folse says Podcasts provide safe spaces for listeners to be alone with the content and process it as they need to. Young Podcaster Katie Roach tells Folse “I love the podcast medium for the ‘fly on the wall’ conversational aspect, and have always found those interactions to be the most genuine. As much as I deeply love writing, I felt like podcasting would bring out a certain charisma I could never achieve on paper.” Read the full AdWeek piece HERE