It’s a new sports website from the host of FOX Sports Radio and FS1’s The Herd. It will be the digital home for content created and curated by Cowherd. The site is a partnership between Cowherd, Premiere Networks, and Red Seat Ventures. Red Seat is a company that focuses on building and monetizing digital businesses for talent and brands.
Premiere Netowrks President Julie Talbott said, “Colin’s ability to connect with millions of fans is evident in the rapid growth and success of The Herd across multiple platforms. The launch of TheHerdNow.com is the next step in fully engaging those loyal fans and creating a digital destination for Colin’s unique brand of sports entertainment.”
Red Seat CEO Christopher Balfe added, “Colin has built an incredibly loyal audience by bringing a unique and entertaining show to radio and TV each day. We look forward to building a digital platform that matches the energy and enthusiasm his fans have come to expect.”