Entercom’s 129 will soon start using Clip’s interactive radio platform. That means every Entercom station will deliver interactive broadcast and stream content feeds to listeners via Clip-built mobile apps and Web players. Clip’s platform enables interactivity with all audio content delivered by radio stations through broadcast and stream. Entercom becomes Clip Interactive’s largest radio partner to date.
Entercom VP of Digital Tim Murphy said, “Clip’s ability to innovate and solve real problems for both broadcasters and listeners is unparalleled, and we expect to develop industry-changing solutions through our partnership.”
Clip CEO Michael Lawless said, “Entercom has a very well-crafted and sophisticated digital strategy. We’re honored to have earned their business and eager to match our innovative product team to their forward-thinking digital team.” Clip’s EVP/Chief Revenue Officer and industry veteran, Bill Freund added, “Our ability to deliver fully interactive audio content and ads for Entercom stations will greatly benefit their listeners and their advertisers. We’re thrilled to add Entercom to our platform and to have achieved such broad support for our vision across the radio industry.”
