Your on-air personalities are what make you unique. They are what differentiates radio from every other medium, including every shiny new digital choice consumers are bombarded with every day.
In their first “Radio Impacts” blog posting, the team at the RAB tout air personalities and the role they play in the lives of consumers. “These are the people that make you laugh, make you cry and have the ability to provoke 6-8 emotions in less than 3 minutes. Many of these individuals share their own lives and the listener is instantaneously connected — feeling like they are part of the conversation.” Read the full RAB Blog HERE
Too bad this article isn’t being posted in a space dedicated to and for the benefit of radio management….
Oh, my.